50,000 attendees / 7,000 CEOs / 65% Senior Management / 15,000 Companies / 663 Speakers / 165 Countries

Well, until 1 minute ago these were the numbers of Web Summit Lisbon 2016. Yes, we’re talking about the “biggest event of its kind in Europe”, according to CNBC. That giant monster that pops up in every conversation for the last months when you talk about Lisbon. Web Summit will bring one of the most interesting networking business & learning pools Lisbon ever had. Opinion makers, savyy entrepreneurs, open minded investors, inspirational leaders, tech addicts, industry experts, lab geeks, one-a-kind speakers, digital nomads, curious trend-setters, avid learners, among others, will get together next week, from 7th – 10th November. Bear in mind that these are the core conference days taking place at MEO Arena, however, there will be a zillion of other meetups and get togethers happening simultaneously.

Below you can find the main important side events where truly magic happens (#hardcorenetworking) because it’s when the sun goes down that real deals are closed:

Surf SummitIt will take place at Ericeira – the first World Surfing Reserve in Europe – on the 5th and 6th. Prices start at 298,00€ and you’ll have access to panel discussions with some of the world’s best surfers, accommodation, transportation, meals and activities (surfing, mountain biking and stand-up paddleboarding). However, is already sold out but you can apply to the waiting list here.

Surf Summit @ Web Summit Lisbon 2016 (TrenDestination)

Community Meetups – These casual free meetups happen on the 8th and 9th from 6:00PM to 9:00PM, at several bars in Cais do Sodré, Chiado and Bairro Alto. For the majority of them there are already waiting lists but try to  enroll yourself up. Since there are plenty to choose from, my advice is to go for the bar-hopping strategy in case you have broad interests, instead of attending only one meetup.

Roundtables – More than 70 of top speakers will host free Roundtables sessions to present and discuss complex topics. They’re available on the 3 days of the summit but note that places at each Roundtable session are available on a first come first served basis, so if you didn’t book your spot so far, chances are, you’re running late now but give it a try. The organization released spaces yesterday for 17 sessions but they got immediately full.


Cultural Crawls – You get to explore the wonders of Lisbon, either through food, music or an architectural tour. They take place every night from 8:00PM to 9:30PM in the city centre of Lisbon. Again, last time we checked today, they were fully booked, (#nowonder).

Night Summit – You weren’t thinking of sleeping, were you? Web Summit doesn’t end at 5:00PM – says the organization. Attendees, speakers, startups, big companies and investors will get the opportunity to network while discovering Lisbon’s nightlife, passing by Bairro Alto or the famous Pink Street at Cais do Sodré. You can’t get any better than this. See you every night at 8:00PM.

Night Summit @ Web Summit Lisbon 2016 (TrenDestination)

Check here to know more about other pop-up events and parties. There are also tons of social media groups that you can join if you already have your ticket.

Now, talking about the conferences, if your interests go mainly around  digital trends and lifestyle, online and social media, creative content, branding and marketing, below you’ll find a wrap-up list of which  talks, day by day, minute by minute, you should be attending. Note that some of them might overlap so chose wisely.

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November 8th

09:45 to 10:20 | Ten years from nowby Mike Schroepfer (CTO, Facebook) @ Centre Stage

10:55 to 11:20 | Finding you calling in the digital economy by Mathieu Nebra (Co-Founder, OpenClassrooms), Leila Janah (Founder & CEO, Sama & LXMI) and Carlos Moedas (European Commissioner for Research, Science and Innovation, European Union – Commission) @ Future Societies

11:20 to 11:40 | Every country will be digital by John Chambers (Executive Chairman, Cisco Systems) and Izabella Kaminska (Alphaville Blogger, Financial Times) @ Centre Stage

12:00 to 12:20 | Appointment to view – The Future of Media, Entertainment & Investing by David Bonderman (Founding Partner & Chairman, TPG), Rick Hess (Founder and Co-Managing Partner, Evolution Media Partners) and Mark Britt (Co-Founder & Group CEO, iflix) @ Centre Stage

12:40 to 13:05 | Will everything you know about advertising soon be irrelevant by Maurice Levy (Chairman & CEO, Publicis Groupe), Gary Briggs (CMO, Facebook) and Tom Dotan (Reporter, The Information) @ Centre Stage

13:40 to 14:05 | A single market: Facts and fiction by Andrus Ansip (Vice-President, Digital Single Market, European Commission), Gerard Grech (CEO, Tech City UK), Tom Nuttall (Charlemagne Columnist, The Economist) @ Future Societies

14:10 to 14:40 | Think like a startup – it’s how marketers will succeed by Pete Blackshaw (CDO, Nestlé) and Reggie Bradford (SVP, Oracle) @ PandaConf

14:50 to 15:15 | Europe’s tech scene – second best? by Gillian Tans (President & CEO, Booking.com), Nicolas Brusson (Co-Founder & CEO, BlaBlaCar), Carlos Moedas (European Commissioner for Research, Science and Innovation, European Union – Commission), José Neves (Founder & CEO, Farfetch) and Mike Butcher (Editor, TechCrunch) @ Centre Stage   

15:25 to 15:50 | When it comes to media making money … by Div Turakhia (Founder & CEO, Media.net), Tom Davis (CMO, Forbes), Karin Klein (Founding Partner, Bloomberg Beta) and James Cooper (Editor, Adweek) @ PandaConf

15:50 to 16:15 | The one constant in the marketing mix by Matthew Freud (Founder & Chairman, freuds) and Brooke Hammerling (Founder, Brew PR) @ PandaConf

16:10 to 16:25 | Emojis: why you love them by Ba Blackstock (Co-Founder, CEO & Creative Director, Bitmoji) @ Future Societies

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November 9th

10:45 to 11:15 | Food for thought by William Shu (CEO, Deliveroo) and Martin Mignot (Partner, Index Ventures) @ PandaConf

11:35 to 12:00 | Millennials to their own devices by Shane Snow
(Co-Founder, Contently), Jonathan Hunt (Global VP, Marketing and Communications, Vox Media) and James Cooper (Editor, Adweek) @ PandaConf

12:00 to 12:20 | Living, breathing, storytelling by Americo Silva (Head of Social Media, Shell), Peter Hamilton (CEO, TUNE) and George Slefo (Tech Reporter, Ad Age) @ PandaConf

12:20 to 12:40 | You’re welcome: Marketing for the masses by Breon Corcoran (CEO, Paddy Power Betfair) and Simon Kuper (Columnist, The Financial Times) @ PandaConf

12:40 to 13:05 | Brand discovery online by Ryan Hoover (Founder, Product Hunt), Diane Yu (Co-Founder & CTO, Freewheel), Scott Heimes (Chief Marketing Officer, SendGrid ) and Martin Swant (Writer, Adweek) @ PandaConf

13:00 to 13:20 | Social media versus The Brand by Justin Smith (CEO, Bloomberg Media) and James Cooper (Editor, Adweek) @ Content Makers

13:50 to 14:20 | Customer experience in the Millennial Age by Ryan Smith (CEO, Qualtrics), Jared Smith (Co-Founder, Qualtrics) and Rob Pegoraro (Contributor, Yahoo Finance/USA Today) @ Saas Monster

14:10 to 14:35 | A world of alternatives: Media, identity and diversity by Ian Daniel (Co-Host/Executive Producer, Gaycation), Osric Chau (Actor, Supernatural), Reni Eddo-lodge (Author & Journalist, Freelance) and ZingTsjeng (Editor at Broadly, VICE Media LLC) @ Future Societies

14:30 to 14:55 | How content drives marketing by Simon Sproule (Chief Marketing Officer, Aston Martin), Rene Rechtman (President, Maker Studios), Constantin Eis (Co-Founder, Casper Sleep GmbH) and Jeremy Goldman (Founder, Firebrand Group) @ PandaConf

15:05 to 15:30 | Tale as old as real-time by David Kogan (Executive Director, Magnum Photos), Cait O’Riordan (CPIO, Financial Times), Rahul Chopra (CEO, Storyful) and Joy Junes (Vice President, Global Products, Associated Press) @ Content Makers

15:50 to 16:10 | Digital media: the end of the great leaps forward? by Michael Tamblyn (President & CEO, Kobo Rakuten), Maggie Murphy (Editorial Director, Texture), Ajay Chowdhury (‎Partner and Managing Director, BCG Digital Ventures) and Lara Setrakian (Co-Founder, News Deeply) @ Content Makers

16:15 to 16:35 | The legacy of social media by Jake Paul (Social Star/Entrepreneur/Actor, TeamDom) and Alfie Deyes (YouTube Star, Pointless Blog) @ Centre Stage

16:35 to 17:05 | Love & tech in the time of Tinder by Sean Rad (Co-Founder & CEO, Tinder) and Farrah Storr (Editor-in-Chief, Cosmopolitan UK) @ Centre Stage

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November 10th

10:50 to 11:25 | The new festival experience by Marian Goodell (Founding Board Member & CEO, Burning Man Project), Jonathan Mayers (Co-Founder, Superfly) and Kieran Yates (Senior Music Editor, Dazed) @ MusicNotes

11:20 to 11:40 | Human First in a Digital World by Suzanne Powers (McCann Worldgroup) and Sean MacDonald (McCann Worldgroup) @ PandaConf

11:40 to 11:55 | The world according to Forbes by Mike Perlis (President/CEO, Forbes) and James Cooper (Editor, Adweek) @ Content Makers

12:05 to 12:25 | PITCH Perfect by Fred Destin (Partner, Accel), Payal Kadakia (Founder, ClassPass), Sarah Leary (Co-Founder & Vice President of Marketing and Operations, Nextdoor) and Jim Edwards (Founder/Editor in Chief, Business Insider UK) @ Centre Stage

12:35 to 12:50 | The next cult of personality brand by Adam Richman (Presenter, Secret Eats with Adam Richman) @ Content Makers

13:10 to 13:25 | Your digital media empire, your way by Miroslava Duma (Founder, Buro 24/7) @ Content Makers

13:25 to 13:50 | Social media dilute your brand? by Blaise Zerega (Editor in Chief, VentureBeat), Gregory Gittrich (Chief Content Officer, Mashable) and Tom Dotan (Reporter, The Information) @ Content Makers

14:10 to 14:35 | Marketing in 2017 by Ruzwana Bashir (Founder & CEO, Peek), WinstonBinch (Chief Digital Officer, Deutsch North America, Deutsch Inc.), Justin McLeod (CEO, Hinge), Kim Salzer (CMO, Hyperloop One) and George Slefo (Tech Reporter, Ad Age) @ PandaConf

14:20 to 14:35 | Comedy and creativity by Joe Wade (Managing Director, Don’t Panic London) @ Content Makers

14:35 to 14:50 | Extra Sense by Norm Johnston (Chief Digital Officer, Mindshare) @ PandaConf

15:10 to 15:35 | Harnessing the power of social by Maria Raga (CEO, Depop), Doina Ciobanu (Founder, The Golden Diamonds) and Scarlett Conlon (News Editor, Vogue) @ Modum

15:25 to 15:45 | Leadership: You can’t do it all by Theresia Gouw (Founding Partner, Aspect Ventures), Taavi Rõivas (Prime Minister, Estonia), Julia Hartz (Co-Founder & CEO, Eventbrite) @ Centre Stage

15:50 to 16:15 | Storytelling with a purpose by Avril Furness (Director/VR Filmmaker, Black Dog Films), Joe Wade (Managing Director, Don’t Panic London), Liam Harrington (Co-Founder, Unilad), Jess Crombie (Director of Creative Content, Save The Children) and Serena Chaudry (TV News Producer, Reuters Video News) @ Future Societies

16:05 to 16:25 | The difference between a crowd and a community by Joseph Gordon-Levitt (Actor & Founder, HitRECord) @ Centre Stage

Categories: Art & tech